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We’re Yum Fishing, Angler's Gear Manufacturer

We craft innovative, durable, and versatile soft plastic baits and lures designed to help anglers of all skill levels enhance their fishing success.

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Our Fishing Gear

We offer a diverse range of high-quality fishing gear and accessories designed to elevate your angling experience.

Yum Fishing Baits

Our baits are crafted with precision and proven designs to attract more fish, ensuring consistent success on the water.

Yum Fishing Lures

Designed for lifelike action and versatility, our lures help you target a variety of species with ease.

Yum Fishing Worms

Made with durable materials and realistic movement, our worms are a go-to choice for bass anglers everywhere.

Yum Fishing Apparel

Stay comfortable and stylish with our apparel, designed to keep you protected and prepared for all fishing adventures.

Yum Fishing Sunglasses

Protect your eyes and enhance your vision on the water with our polarized sunglasses, built for anglers.

Yum Fishing Boxes

Organize and secure your gear with our durable fishing boxes, built for convenience and efficiency.

Yum Fishing Bestsellers

Yum Lures Dinger

The Yum Lures Dinger is the ultimate-quality versatile soft bait, renowned for enticing strikes from even the most inactive bass, with rigging options that suit any fishing scenario.

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Yum Lures YDG

The Yum Lures YDG combines cutting-edge technology, scientifically developed attractants, and proven designs to create reliable baits that spark feeding frenzies and deliver unmatched results for serious anglers.

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Yum Lures Yum Luresbrella

The Yumbrella Flash Mob Jr. is a durable, ultralight umbrella rig featuring tough stainless steel, heat-treated wire, and strong snaps, designed for versatile use with any rod and reel setup.

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Angler’s Choice

Why Customers Choose Our Fishing Products

Customers trust our products for their superior performance, innovative designs, and unwavering commitment to quality.

Exceptional Performance

Our baits and lures are designed to deliver consistent results, helping anglers catch more fish in any condition.

Innovative Designs

We stay ahead of fishing trends with cutting-edge technology and scientifically developed attractants.

Durable Quality

Built with high-quality materials, our products are crafted to withstand the rigors of fishing trips.

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Yum Company Values

We are driven by a set of core values that guide everything we do, from product innovation to customer satisfaction.

  • Innovation
  • Quality
  • Customer Focus
  • Sustainability
  • Integrity
  • Passion

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Yum Fishing Lures

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Yum Company Insights

We combine years of expertise, innovative research, and a passion for fishing to deliver products that redefine the angling experience.

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Yum Fishing Reviews

Discover what makes Yum Fishing products a favorite among anglers of all skill levels, straight from the people who trust them on the water.

The Yum Dinger is hands down the most reliable bait I’ve ever used, and it has helped me win more tournaments than I can count. I first discovered its magic on a brutally tough day during the spring spawn when the bass were completely shut down. Every lure I tried—topwaters, crankbaits, and jigs—failed to get a single bite. As a last-ditch effort, I pulled out a Yum Dinger, rigged it weightless on a wacky rig, and within five casts, I landed a solid 4-pounder. From that moment, I knew this bait was something special. What really sets the Dinger apart is its versatility. I’ve used it on a Texas rig, Carolina rig, and even as a trailer on a finesse jig, and it performs flawlessly in every setup. I remember one tournament where the bite was slow, and everyone around me was struggling. I decided to throw a 5-inch Yum Dinger in green pumpkin into submerged brush piles, and within an hour, I had a five-fish limit, including a 6-pound kicker. The slow, natural fall of the bait drives bass crazy, especially in pressured waters. What’s even better is the durability—most soft plastics rip after a couple of fish, but I’ve caught as many as seven bass on a single Dinger before needing a replacement. Whether you’re fishing in clear water, stained lakes, or heavy cover, the Yum Dinger is a must-have. It’s my secret weapon when nothing else works, and I won’t hit the water without it.
James Carter
Professional Bass Angler
Fishing is more than just a hobby for me—it’s a way to connect with nature and spend quality time with my family. And when it comes to reliable, fun, and effective fishing gear, Yum products have never let us down. One of my absolute favorite lures is the Yumbrella Flash Mob Jr. I remember taking my kids out for a weekend fishing trip at Lake Lanier, and the bite was painfully slow. My son was getting frustrated after hours without a fish, so I tied on the Yumbrella to show him a different approach. Within minutes, he was screaming with excitement as he reeled in his first-ever bass! Seeing the pure joy on his face made the entire trip worthwhile. Since then, the Yumbrella Flash Mob Jr. has been a staple in our tackle box. What I love most is how user-friendly it is—even my kids can cast and retrieve it with ease. It creates the perfect illusion of a small school of baitfish, and the bass just can’t resist. I’ve had incredible success with it in both shallow and deep water, and it holds up remarkably well even after countless casts. One of my biggest catches on it was a 5.5-pound spotted bass in early spring, and the rig still looked as good as new. Whether you’re an experienced angler or just introducing your kids to fishing, the Yumbrella is a game-changer. It turns slow days into action-packed adventures, and I can’t recommend it enough.
Megan Lawrence
Outdoor Writer and Recreational Angler
As a full-time fishing guide on the Tennessee River, my reputation depends on consistently putting clients on fish, and Yum Lures have helped me do just that for years. One lure in particular—the Yum Christie Craw—has been my secret weapon when targeting big bass in heavy cover. I had a client last summer who was new to bass fishing and struggling to get bites. I handed him a rod rigged with the Christie Craw on a Texas rig and told him to flip it into the flooded timber near the shoreline. On his very first cast, he felt a hard thump, set the hook, and landed his personal best—a massive 6-pound largemouth! The look of pure amazement on his face said it all, and from that moment, he was hooked on Yum lures. What makes the Christie Craw so effective is its lifelike action and scent dispersion. The claws have an irresistible flutter on the fall, making it look just like a real crawfish. I’ve had incredible success using it on jigs, Texas rigs, and even as a trailer for my chatterbaits. One of my favorite memories was during a post-spawn bite when bass were holding tight to submerged brush. While other anglers struggled, my clients and I caught fish after fish on the Christie Craw, with several in the 4 to 5-pound range. Another major plus is durability—unlike some soft plastics that tear easily, the Christie Craw lasts through multiple fish, saving me time and money. If you want a bait that delivers consistent results and holds up under pressure, this is it. Whether I’m guiding a seasoned pro or a complete beginner, the Yum Christie Craw never fails to produce.
Tom Reynolds
Fishing Guide

Do you need quality fishing gear?

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